Don’t Panic: Your Business Needs a Blog
If you think blogging is a thing of the past, think again. Many people seek out and love to read blogs because blogs provide a source of information. Many times consumers stumble onto good websites with great SEO as a result of blog posts. They search for a particular subject and the search results produce relevant options including…blog posts. They don’t necessarily seem like blog posts because we often think of blog posts in a specific context, but that’s exactly what they are. Why does this even matter? Because blog posts with great SEO can drive traffic to your website. Traffic to your website eventually results in conversion to customers. Blogging is profitable. As a result, we really think your business needs a blog.
“Great! My business needs a blog. How do I write a blog?”
We’re glad you asked. We can help. To get started, you need to add a blog page to your website. You don’t have to publish it until you’ve got content. Adding a blog page can be a simple step or you may need to reach out to your web designer. Either way, make that phone call right away and get a blog page for your business today.
The next step is to begin writing content for your blog. You can start with a simple introduction to who you are and what services you provide, or you can start by diving into content that you know people need. Your content will depend on the goods and services your business already provides that people need and want.
What to blog about?
Let’s go over a brief introduction to blogging. Think for a minute about bloggers. They write about things that excite them that others might enjoy reading. They blog about things that might be helpful or interesting. Before writing a blog, think about what would be helpful to your audience and write a blog on that topic.
For example, the Flywheel Marketing blog focuses on content that helps our future clients and current clients create a defined strategy to increase their brand presence online through social media and other avenues. We focus our blogs on helping people understand the value of their brand presence online. Our goal with Flywheel Marketing is to help people grow online, and we use our blogs to do that for free.
Before you create a blog, there is one important factor to consider to drive traffic to your blog. Search engine optimization (SEO) is absolutely necessary when blogging. According to Semrush.com, SEO is “a set of processes aimed at improving a website’s rankings in search engines.” SEO is a way of structuring and writing your blog in order to rank higher with search engines and come up in a search for the topic about which you write. We love this simple article here from Semrush where you can get a direct explanation of SEO and why it matters. The goal of great SEO is to get on the first page of search results for a specific topic using a keyword. Keywords are the specific terms that people use when searching for the topic they need to find.
Here are five important things to remember before you start to blog:
· Conduct keyword research before, during and after writing.
· Use keywords throughout your blog post.
· Post blogs with relevant images.
· Write a catchy, powerful headline.
· Include a call to action.
Conduct keyword research before, during and after writing.When beginning to write blogs, conducting keyword research is necessary. It’s easy to conduct keyword searches today. Many free options exist to help get you started. Consider the topic about which you’re going to write. Find a free keyword search option and begin to search variations of the topic. Keep a list of the keywords that
It’s necessary to conduct keyword research in advance and even throughout writing in order to add keywords throughout your blog post. Keep in mind; learning to write a blog can take time. Don’t give up!
Use keywords throughout your blog post.Once you have found the keywords relevant to your topic, it’s important to weave those keywords and phrases throughout your post. If you look above, you will see several underlined words or phrases. Those are just a few keywords we underlined to show you how easy it is to use keywords in your blog once you’ve done your research and found the right ones to use.
Post blogs with relevant images.Blogs with relevant images perform better in search engine rankings. Graphics can be created when images don’t exist or fit the blogging topic. Take the 3-5 most important points from your first blog post and create a graphic to catch the reader’s attention. This graphic can also be used for social media marketing.
Write a catchy, powerful headline.Search for power words to enhance your headline. Power words encourage an emotional response. Use them to your advantage.
Include a call to action.A call to action is what you want the reader to do in response to your blog. Do you want them to come back to read again? Ask them to comment on your post. Ask them to follow you on social media and provide the links. Close your blog post with a call to action every time.
Blogging is profitable. You can start a blog today in about the same amount of time it took to read this article. Blogging demonstrates your knowledge and expertise in your field. Blog articles provide useful information to your audience, and finally, blogging creates conversion with time and effort.
At Flywheel Marketing, we work with clients to start a blog. We can assist you in getting started or we can do it for you. Our team of blog writers research and write on a variety of topics. We would love to write blogs for your business also. Click the button for a free evaluation and quote on our services. We would love to work with you!
