Yoga? Spinning? Zumba? Whatever you teach, utilizing social media WILL take your classes and class sizes to the next level. Whether you’re a free-agent moonlighting for the YMCA or a contracted instructor at a local gym or community center, your pay is based on the number of bodies you put into your classes. Sure, once they come to your class, they can’t believe they’ve been living without your class and will keep coming back. However, how do you get them there in the first place? How do you get those first-timers to walk into your classes so that you can hook ‘em and keep ‘em coming back?
Without a doubt your best form of free advertising, apart from word-of-mouth, is Facebook. This is most likely the easiest one as well – get your current students to “like” your Facebook page. Constantly promote your classes. Yoga? Promote your lavender essential oil foot rub during savasana. Zumba? Promote your new Pharrell routine. Spinning? Promote your students’ reviews of your class, or upcoming pricing specials you’re running. Or, promote a “bring a friend get a class free.”
Another popular tip with fitness instructors on social media is to post pics of your classes on Instagram, Pinterest, Facebook, etc. – to show, even though you’re working them to the bone, they’re having fun while doing it! Once people see the happy smiling people, they’ll want to be a part of it.
Below are 10 ways fitness instructors should use social media:
Facebook – as mentioned above, use this as a free “word-of-mouth” tool. Free! Just invite people to like your page, and promote away!
Twitter – get as many followers as you can! Even with social media ADD, everyone reads 140 characters.
LinkedIn – set up your profile and start networking with other instructors, students, and like-minded fitness fanatics.
Pinterest – who doesn’t love Pinterest? Most of us spend hours weekly on this app. Start your boards NOW and see the “followers” start pouring in.
Google Plus – set up your profile and get the word out about your classes!
Instagram – start snapping those fun photos of your classes! Post them as often as you can. Encourage your students to do the same!
Meet Up – create some fun like-minded fitness groups; rope in those introverts who might not otherwise come to your class
Blogging Platforms: Blogger, Tumblr, WordPress – start a blog! Blog about your weight loss, how you overcame depression, how you get up and keep doing it every morning. Offer fitness tips and encourage followers to comment and ask questions.
MySpace – woah, blast from the past, yes but still an awesome way for artists; musicians, instructors, etc. to get a following and get their name out there!
YouTube – post videos of your awesome classes! There’s definitely somebody out there who has never been to a yoga class, has heard about yours and wants to come. If they see a Youtube video of your easy-flowing, gentle ways that might just be the push they need to show up! Or maybe there’s a guy who doesn’t want to show up to a Zumba class and be the only guy. Let that guy see he won’t be – through Youtube!