How to Track Pixels in Facebook Advertising

pixels-share-logoPixels.

If you are summer moviegoer, PIXELS means a movie where aliens misinterpret a time capsule of classic arcade games as a declaration of war and they attack the Earth in the form of those beloved video games. It’s wholesale jerseys the perfect excuse to tear up New York City streets a la Ghostbusters.

The summer blockbuster PIXELS gives us at Flywheel Marketing the perfect excuse to bring up the subject of pixels in your facebook advertising. Pixels are the crucial elements in why facebook advertising can be so directed, so effective, and so cost-effective. And they take only a в few minutes to understand.

In its simplest form, a tracking pixel is a 1×1-pixel image. Coagulant You or your marketing company places this small, unobtrusive piece of code (a pixel) on your website. The pixel goes unnoticed by your site visitors and it will not affect your site’s performance.  It relays a code back to the master URL that shows that the pixel was pinged and by whom. When that person browses the internet, which “pinged” pixel allows companies to serve ads to people most interested in their products or services.

Pixels come in three flavors:

#1 Conversion pixel. These pixels are placed within the checkout confirmation page or the thank-you page at the end of an online purchase. The only information the advertiser gathers with this pixel is how many “conversions” the ad garnered. A conversion or a conversion action in social media is the buy or purchase, often the desired end result of a promotional campaign.

As you can imagine, only 2% of traffic to a website converts to a buy on the first visit, so conversion pixel information is like seeing 2% of your ad’s effectiveness. What about the 98% who visit your site, click around, read about you … and don’t convert right away? Yes, you are ignoring the 98% that wholesale jerseys don’t convert. Might some of that 98% buy your product wholesale nba jerseys if they were reminded of it enough? Absolutely. But a conversion pixel will not show you which ads are reeling in eventual customers; it will only verify for you how many conversions that ad brought to your business.

Next two ways to track pixels in facebook advertising show your AUDIENCE rather than just your CUSTOMERS. This reveals to whom you are showing the ad, not Кофр necessarily who acts on the ad with an Honda end sale … yet.

#2 Remarketing or retargeting pixel. This tracking pixel, imbedded in a website’s home page, tracks visitors to your website regardless of whether or not they make a purchase. It then serves up your ads to them as they browse the web. You or your marketing service can customize the pixel tracking to include or exclude those who have already bought from you. One recommended campaign is focus on existing customers with promotions that encourage upgrades or to past customers with incentives for them to re-subscribe. The re-marketing pixel is a perfect fit for that kind of marketing effort.

The remarketing approach is a powerful branding and conversion optimization tool, especially if it is part of a larger social media marketing strategy. While its strength is that it can help increase conversions from people already interested in you, remarketing is not the strongest vehicle by itself to drive people to your site. If you couple remarketing with and another pixel that drives traffic, this combination will help you optimize your marketing efforts.

#3 One-percent like-kind pixel. Imbedded on the home page of your website, this follows your audience as they visit other sites. This pixel tracking can display your ads for products or services to people who have demonstrated an affinity for your type of product, just not your particular brand … yet. It grabs potential customers who have showed that they like products with a mere one-percent variance from your product line. In essence, your ad is served up to people who are likely to like your product but they just doesn’t know about you yet. This delivers your ad to people most likely to Like your Page, engage with your posts and watch your videos … actions that build your brand and make conversions (making a purchase) more likely.

Here are a couple of parting thoughts on facebook advertising in general:

When PIXEL’s Adam Sandler sees his attackers coming at him while munching down asphalt, he gasps, “PacMan was a bad guy?!?” Because of tracking pixels, facebook advertising is not the Pac Man that takes down your advertising dollar. Facebook advertising is in fact a cost-effective ways to promote your product. The most optimized ads (that is, the ones best targeted to those who then purchase something) will offer the least expensive price-per-click advertising budget. The typical cost per click usually starts at 50 cents and, with savvy use of one-percent like-kind marketing, that price-per-click may drop as the campaign’s effects spread. When a Flywheel Marketing client’s product went viral after a celebrity wore his apparel, his price-per-click plummeted to an almost-unheard-of penny-per-click.

Don’t forget to QR “cross train” your facebook advertising with your customers who prefer email. Go ahead and email those customers with your facebook ads. It’s a very simple way to loop in all customers and optimize your entire campaign.

When it comes to story pixel tracking, Flywheel Marketing is GAME ON with your facebook ad campaign. Email us at hello@flywheelmarketing.com. Put us to work.

 

 

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