Google+ is an interest-based social network that is owned and operated by Google.
The service, Google’s fourth foray into social networking, experienced strong growth in its initial years, although usage statistics have varied, depending on how the service is defined. Three Google executives have overseen the service, which has undergone substantial changes leading to a redesign in November 2015.
Product features that Google built into the platform, such as Hangouts and Communities, along with its added integration in Google News that can benefit an active poster, have made Google+ an intriguing network for all users.
Here are 5 reasons your business should be on Google+
1. You’re On Google+ Already — and Don’t Even Know It
Do you have a Gmail account? Then you’re on Google+. When you set up a Gmail account, you automatically set up a Google+ profile, too.
To get to Google+, log into your Gmail account. In the upper right corner you’ll see your name (or the name that you used to set up the account) with a + sign in front of it. Click it to be taken to your Google+ profile. It’s very important to at least add a good head shot & fill in your profile “About” info.
2. Local Google Listings Connect to Google+
For a local business, a Google Places listing is one of the most important online listings you can have. Google gives preference to the Places listing when a city is entered into the search bar.
But, what many businesses don’t realize is that Google integrated the Places listings with Google+ a while back.
Now, when a Google Places listing is clicked it links to what’s called a “Google+ Local Page”. This page must be filled out by the business. Many haven’t been & some even link to the wrong Google Places page.
An easy way to find out which Google+ Local page links to your Google Places is to type the name of your business in the search engine. Find the Places listing (it should look like the below example) and click “Google+ Page.”
If you’ve properly set up your Google+ page & linked it to your Places listing, it should contain a profile picture, cover photo, about information, links, etc.
3. It’s Easy to Connect with Potential Clients & Influencers
Other social networks have become so big & noisy that it’s hard to actually have meaningful conversations. That’s where Google+ excels.
People on Google+ take their time to converse.
For a major social network, Google+ is still small. It’s not as crowded as Facebook, which makes it a lot easier to chat with others.
4. It Helps Your SEO
The people you have in your Google+ circles & interaction you receive on Google+ posts can affect how you & your business appear in Google search results.
In other words, Google+ IS Google. Using Google+ can improve your SEO!
Your Google+ posts are indexed by Google & can appear in search results. And what business doesn’t want to be found on page one of Google?
5. Hangouts On Air Are AWESOME!
If the first 4 reasons in this article don’t attract you to Google+, the Hangouts On Air feature should because it’s a game changer!
All businesses should use video to build rapport with clients & potential customers. But you used to need lots of equipment & it took lots of time & energy to create videos. Not anymore! Now you just need a smartphone & Hangouts On Air.
With Hangouts On Air, you can broadcast live discussions & performances to the world through your Google+ home page & YouTube channel. You can also edit & share a copy of the broadcast. The possibilities are endless.