Facebook is a social networking service launched on February 4, 2004. It was founded by Mark Zuckerberg with his college roommates and fellow Harvard University student Eduardo Saverin.
The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and gradually most universities in Canada and the United States, corporations, and by September 2006, to everyone of age 13 and older with a valid email address.
Social networking sites, especially Facebook, have significant implications for business owners, marketers, and entrepreneurs around the world. To keep your business current, you should at least be familiar with the latest social media marketing techniques and viral technologies, including Facebook and its array of powerful features.
Here are 10 Great Reasons you should be using Facebook to reach your audience:
- Meet your peers.Facebook is not just for college kids anymore. Members are typically older and more mature than on other sites, and there are more affluent and more educated white collar users.
- Find business contacts.
With more than 1.7 billion active users, not only are your friends on Facebook, so are your prospects, your customers, your JV partners… and, of course, your competitors. You need to be on too.
- Instant gate opener.
Facebook members are open to connecting. You can easily begin a dialog with highly successful—even famous—people who were previously otherwise unreachable.
- Build relationships.
By engaging in conversations with your prospects and customers, you can better adapt your marketing and business services to meet their needs.
- Raise visibility.
By consistently and congruently showing up, posting relevant information, and being a thought leader, you can increase visibility and credibility as the expert in your area.
- Develop your personal brand.
The lines between business and personal have become blurred. You can reveal as much or as little about yourself as you wish, allowing you to personalize your brand.
- Target your niche.
Users volunteer vast amounts of information about themselves that you can readily access. These kinds of demographics, psychographics, and technographics would previously have cost fortunes to access. Author, John Battelle, calls Facebook a “database of intentions.”
- Get rapid top Google placement.
Create a Page for your business and share information with your fans. Pages (for business) and Profiles (for personal) are indexed for optimal search engine positioning. Facebook has a page rank of #5 according to Alexa. Related post:On Facebook, Profiles are personal. PAGES are for Business.
- Place targeted ads.
With Facebook Social Ads, you can test out extremely targeted advertising for minimal cost.
- No cost marketing.
Aside from paid ads, Facebook is totally free to use and with regular activity you’ll end up with more traffic, more subscribers, and more paying clients.