How Can I Be Sure My Approach Is Unique?

real estate soldAs a real estate agent in the 21st century, the only way to guarantee success is to change with the times while maintaining your true persona. Many realtors don’t fully grasp how to represent themselves on social media and subsequently lose clients because of their skewed online presence. The ability to be unique is something that is so often under appreciated. However, the simple concept of social media – connecting with clients and coworkers in an untraditional setting – gives everyone, especially people who need to come off as extremely personable for the successful execution of their job (realtors), the ability to assume the unique role that might just be the extra accessory in closing the deal. Today, we’ll cover 5 things that you, as a realtor or an aspiring realtor, should keep in mind when developing your social media presence and diversifying your approach.

1. When posting, don’t be afraid to use an informal voice. Coming off as an omniscient prick only gets you so far (irony at its finest). Lose the big words and dumb it down a little bit to stuff that the common person, and client, actually understands.

2. If you have an opinion on something, share it (there are exceptions). Now I’m talking about sharing your opinion on the product and/or subject of the blog. There’s a time and a place for everything, but it’s neither the time nor place to cover your views on immigration legislature while posting on the account from which you share to clients. If you love an aspect of the house, then say it exactly as you would in person. There’s no reason for your own individuality and unique voice to be lost in transition from word of mouth to word of text. Be your own, relatable self.

3. Don’t copy what other realtors are doing, but don’t be afraid to use their good ideas. There may be something that a realtor posts – a way he/she words something, a social media contest they’re doing, etc. – that sparks your interest. Let it. Take notes, and do something similar, just not exactly the same.

4. Talk to your peers, and possibly a younger generation if that applies. Two brains are always better than one, and if you’re social media illiterate, it’s a safe bet to ask a younger generation how/what to do.

5. Stop trying so hard to be different. Everyone’s trying to be different. Just be you, using your own voice, posting informational and well-researched bits for your own clientele. Everyone is unique, but they don’t realize it until they’ve tried so long and so hard to be someone that they aren’t. If you think it’s a good post, then post it. If you think the joke’s funny, then say it. Just do you, and the results will come!

Singing off for now, your friends at Flywheel Marketing!

10 Ways Fitness Instructors Should Use Social Media

fitness-instruction-social-mediaYoga? Spinning? Zumba? Whatever you teach, utilizing social media WILL take your classes and class sizes to the next level. Whether you’re a free-agent moonlighting for the YMCA or a contracted instructor at a local gym or community center, your pay is based on the number of bodies you put into your classes. Sure, once they come to your class, they can’t believe they’ve been living without your class and will keep coming back. However, how do you get them there in the first place? How do you get those first-timers to walk into your classes so that you can hook ‘em and keep ‘em coming back?

Without a doubt your best form of free advertising, apart from word-of-mouth, is Facebook. This is most likely the easiest one as well – get your current students to “like” your Facebook page. Constantly promote your classes. Yoga? Promote your lavender essential oil foot rub during savasana. Zumba? Promote your new Pharrell routine. Spinning? Promote your students’ reviews of your class, or upcoming pricing specials you’re running. Or, promote a “bring a friend get a class free.”

Another popular tip with fitness instructors on social media is to post pics of your classes on Instagram, Pinterest, Facebook, etc. – to show, even though you’re working them to the bone, they’re having fun while doing it! Once people see the happy smiling people, they’ll want to be a part of it.

Below are 10 ways fitness instructors should use social media:

Facebook – as mentioned above, use this as a free “word-of-mouth” tool. Free! Just invite people to like your page, and promote away!

Twitter – get as many followers as you can! Even with social media ADD, everyone reads 140 characters.

LinkedIn – set up your profile and start networking with other instructors, students, and like-minded fitness fanatics.

Pinterest – who doesn’t love Pinterest? Most of us spend hours weekly on this app. Start your boards NOW and see the “followers” start pouring in.

Google Plus – set up your profile and get the word out about your classes!

Instagram – start snapping those fun photos of your classes! Post them as often as you can. Encourage your students to do the same!

Meet Up – create some fun like-minded fitness groups; rope in those introverts who might not otherwise come to your class

Blogging Platforms: Blogger, Tumblr, WordPress – start a blog! Blog about your weight loss, how you overcame depression, how you get up and keep doing it every morning. Offer fitness tips and encourage followers to comment and ask questions.

MySpace – woah, blast from the past, yes but still an awesome way for artists; musicians, instructors, etc. to get a following and get their name out there!

YouTube – post videos of your awesome classes! There’s definitely somebody out there who has never been to a yoga class, has heard about yours and wants to come. If they see a Youtube video of your easy-flowing, gentle ways that might just be the push they need to show up! Or maybe there’s a guy who doesn’t want to show up to a Zumba class and be the only guy. Let that guy see he won’t be – through Youtube!

How to Effectively Use a QR Code

qr-code-graveYears ago, the QR codes – those ubiquitous black-and-white-checkered boxes  – were hailed by marketers as the Next Thing, uniting print media with an online presence.

And now? According to a 2013 moon comScore report, the number of people who have scanned a QR code has dribbled to a plateau since 2012. As the number of smartphone users continues to rise, the number of consumers scanning QR codes remains the same.

Why is a QR code scan such a struggle, if all that’s required is pulling out a phone and performing a cheap MLB jerseys quick scan? Well, QR codes require a bit of tech savvy. At first, phones common in the US required an additional app and rare was the consumer who wanted to go to that extra trouble. Newer mobile devices now feature a preloaded version of a QR code reader (Apple’s is in Passbook, not the camera itself), but this still requires an extra step for the consumer to learn it. Consumers find the path of least resistance and simple skip scanning a QR code altogether.

For consumers who figured out how to scan QR codes, their early experiences with the online information were sometimes less than optimal. The links offered no instant reward or added value to them, only a stagnant website. Once disappointed by the mobile experience behind a QR code, a consumer may never scan one again.

Weighing the decision to use a QR code:
Each audience is unique so just because QR codes do not work for some does not mean they do not work for you. If QR codes have been a part of your marketing strategy, trying running an A/B test or two in the campaign for your next event. For example, include a QR code on half of the programs. On the other half, include a shortened, easy-to-remember URL. Be sure to link both to the same page on your website. Put separate UTM tracking codes on the QR code link and shortened URL so you can compare how many people visit from each *ACHS* and let the metrics decide.

How to use a QR code… and use it well:

QR codes are most effective when these things are fantastisk present…
There must be added value so great, that the user actually thinks A about and the opportunity cost of not scanning the code. Patrons and passers-by can scan the QR codes, taking them to the online menu, allowing them to make reservations, or order their groceries online. Could your QR code allow attendees to register for the event right on the spot?

The placement of the QR code is perfect: enough foot traffic to get noticed, but not so busy that people won’t want to stop and scan. Looking through the lens of the QR code scanning experience, where is the optimal place for your event’s posters?

If placement is an issue, the QR code must be transportable. Mountain Dew used QR code campaigns on drink cups, spicing up the incentive to scan with free music downloads cheap MLB jerseys and netting more than 200,000 downloads. What motive could you give your audience to scan? What freebies could they get?

The QR code offers rewards for friends too. A successful Scandinavian Airlines ad campaign required two smartphones (side-by-side) to scan the QR code to receive a price break on tickets. This campaign boosted revenue and got more people to fly together. Could your event promote paired registration rewards?

Creating your QR code:
If you do not have a QR code and want to create one, know that they are easy to create with very little time required. Click here for one of many websites to create your own.

Alternatives to QR codes:
QR codes might work for you now but they won’t outlast your company. Like all technologies, there is cheap MLB jerseys always something else coming around the corner. Here are a few emerging replacements for QR codes in the next 5 years:

• URLs. They can be short, memorable, and easy to type into a mobile browser. And they are available now.

• Near-field communication (NFC). This chip is embedded in print marketing pieces and transmits to any phones with NFC capabilities.

• Image-recognition applications. You take a snapshot of to-die-for shoes your friend is wearing and your phone is redirected to a site which sells those shoes online.

• Augmented reality. When viewed with an app or Responds tablet, a print promotional poster turns into a video. No further action is required of the consumer.