As a real estate agent in the 21st century, the only way to guarantee success is to change with the times while maintaining your true persona. Many realtors don’t fully grasp how to represent themselves on social media and subsequently lose clients because of their skewed online presence. The ability to be unique is something that is so often under appreciated. However, the simple concept of social media – connecting with clients and coworkers in an untraditional setting – gives everyone, especially people who need to come off as extremely personable for the successful execution of their job (realtors), the ability to assume the unique role that might just be the extra accessory in closing the deal. Today, we’ll cover 5 things that you, as a realtor or an aspiring realtor, should keep in mind when developing your social media presence and diversifying your approach.
1. When posting, don’t be afraid to use an informal voice. Coming off as an omniscient prick only gets you so far (irony at its finest). Lose the big words and dumb it down a little bit to stuff that the common person, and client, actually understands.
2. If you have an opinion on something, share it (there are exceptions). Now I’m talking about sharing your opinion on the product and/or subject of the blog. There’s a time and a place for everything, but it’s neither the time nor place to cover your views on immigration legislature while posting on the account from which you share to clients. If you love an aspect of the house, then say it exactly as you would in person. There’s no reason for your own individuality and unique voice to be lost in transition from word of mouth to word of text. Be your own, relatable self.
3. Don’t copy what other realtors are doing, but don’t be afraid to use their good ideas. There may be something that a realtor posts – a way he/she words something, a social media contest they’re doing, etc. – that sparks your interest. Let it. Take notes, and do something similar, just not exactly the same.
4. Talk to your peers, and possibly a younger generation if that applies. Two brains are always better than one, and if you’re social media illiterate, it’s a safe bet to ask a younger generation how/what to do.
5. Stop trying so hard to be different. Everyone’s trying to be different. Just be you, using your own voice, posting informational and well-researched bits for your own clientele. Everyone is unique, but they don’t realize it until they’ve tried so long and so hard to be someone that they aren’t. If you think it’s a good post, then post it. If you think the joke’s funny, then say it. Just do you, and the results will come!
Singing off for now, your friends at Flywheel Marketing!