Entries by admin

How to Effectively Use a QR Code

Years ago, the QR codes – those ubiquitous black-and-white-checkered boxes  – were hailed by marketers as the Next Thing, uniting print media with an online presence. And now? According to a 2013 moon comScore report, the number of people who have scanned a QR code has dribbled to a plateau since 2012. As the number […]

Expectations and Outsourcing

 You start the day moving in one direction and by sunset, you are fleeing from it in seven. In this electronic age, how do you manage it all? The answer may be OUTSOURCING. Before you decide who does what and when in outsourcing your social media, take stock of your expectations. These are reasonable expectations […]