Best Hashtag Practices

hashtagsSocial media: a mystery? A science? A narcissistic obsession? It doesn’t really matter. What matters is that you, as an aspiring or established professional, are caught up with the newest trends and practices. Today, we’re here to talk about hashtags and how they can make or break your social media presence.

The hashtag works as a grouping mechanism. It’s a way to “tag” your tweet, and identify it with other tweets regarding the same or similar subjects. For example, if you were to label a tweet with “#CasualFridays”, anyone could search that hashtag and see which tweets, including your own, have the same label. Now that you have a better understanding of hashtags (you probably already knew that), we can move on to the actual appealing ways to use them.

1. Try to join in on trending hashtags while relating it to your company. There are social media obsessions – videos, tweets, quotes – that have gone viral… join in on this opportunity! Oh, an awesome video of a flying cat surfaced, relate it to your own business somehow! For some reason, whenever corporations join in on social media trends, people love it. Twitter is free publicity, so it get the most of it!

2. Use hashtags frequently, but not ridiculously. Yes, Twitter does offer you the ability to do it whenever you want, but that doesn’t mean that you need to. Try to limit yourself to one per tweet, usually at the end. Don’t exhaust your resources.

3. Have fun with it. Let your personality shine through your tweets, including your hashtags. Many people lose track of their true identities when it comes to social media – don’t let that happen! It’s easy to post informational, lackluster links, but the entertaining, creative posts are the ones that have the greatest effect.

4. Make sure that you utilize your followers and their presence. Twitter goes from written thoughts to spoken words, use your hashtags to have more people see your tweets i.e. the search presence.

These are some minor improvements to fully and efficiently utilize your social media outlets. Don’t be annoying, don’t try too hard, just be yourself and the clients/followers will love it!

Signing off for now, your friends at Flywheel Marketing.

How Can I Be Sure My Approach Is Unique?

real estate soldAs a real estate agent in the 21st century, the only way to guarantee success is to change with the times while maintaining your true persona. Many realtors don’t fully grasp how to represent themselves on social media and subsequently lose clients because of their skewed online presence. The ability to be unique is something that is so often under appreciated. However, the simple concept of social media – connecting with clients and coworkers in an untraditional setting – gives everyone, especially people who need to come off as extremely personable for the successful execution of their job (realtors), the ability to assume the unique role that might just be the extra accessory in closing the deal. Today, we’ll cover 5 things that you, as a realtor or an aspiring realtor, should keep in mind when developing your social media presence and diversifying your approach.

1. When posting, don’t be afraid to use an informal voice. Coming off as an omniscient prick only gets you so far (irony at its finest). Lose the big words and dumb it down a little bit to stuff that the common person, and client, actually understands.

2. If you have an opinion on something, share it (there are exceptions). Now I’m talking about sharing your opinion on the product and/or subject of the blog. There’s a time and a place for everything, but it’s neither the time nor place to cover your views on immigration legislature while posting on the account from which you share to clients. If you love an aspect of the house, then say it exactly as you would in person. There’s no reason for your own individuality and unique voice to be lost in transition from word of mouth to word of text. Be your own, relatable self.

3. Don’t copy what other realtors are doing, but don’t be afraid to use their good ideas. There may be something that a realtor posts – a way he/she words something, a social media contest they’re doing, etc. – that sparks your interest. Let it. Take notes, and do something similar, just not exactly the same.

4. Talk to your peers, and possibly a younger generation if that applies. Two brains are always better than one, and if you’re social media illiterate, it’s a safe bet to ask a younger generation how/what to do.

5. Stop trying so hard to be different. Everyone’s trying to be different. Just be you, using your own voice, posting informational and well-researched bits for your own clientele. Everyone is unique, but they don’t realize it until they’ve tried so long and so hard to be someone that they aren’t. If you think it’s a good post, then post it. If you think the joke’s funny, then say it. Just do you, and the results will come!

Singing off for now, your friends at Flywheel Marketing!