The real estate market is changing, and with the right tools, you can stay ahead of the curve. Social media – Twitter, Instagram, Facebook, etc. – are platform gifts from God (more like from technological wizards with more intelligence for their own good but that’s beside the point), and are to be used in every step of promotion, planning, and preparation. Instagram, specifically, is essentially a home show at a prospective buyer’s fingertips when used correctly. Today, we’re going to cover 15 ways that you, as a real estate agent, should be using social media.
1. To show a behind-the-scenes point of view of the house. People love to see what goes on outside of the public eye, including the work that you’ve put into the houses, the hidden gems within the houses, etc. The more positively presented information flowing through the mind of a potential buyer, the more likely they are to supply you with your next commission.
2. To advertise open houses. This can be utilized on any social media outlet. The idea is solely that more people see the advertisement, a simple social media marketing tool. Who knows who will show up at that house because of what they saw on social media.
3. To reach a target market. This is usually the most effective when the target market is younger generations because they’re typically the ones most active on social media.
4. To show short video tours. This one may only work on Instagram or Facebook because videos aren’t necessarily received that well on Twitter. This tip is relatively self-explanatory; the only way that someone will buy the house is if they like what they see.
5. To come off as relatable, and trustworthy. Buyers want to feel reassured that they’re buying from a trustworthy seller. This can be best achieved by the captions attached to your posts; present yourself in a way that appeals to buyers.
6. To show what they’re getting, no embellishing. A picture is worth 1000 words, and no amount of words can convey a house and its style better than a picture or video.
7. To develop external relationships. Have you ever bought something from a friend, and knew it would be in good shape because you trusted that person? That same goal applies with taking your business to social media. Develop that outside-of-work connection by providing the customers with a slice of your true self.
8. To engage with customers. A potential buyer may not feel comfortable calling you, but the informality of a Direct Message appeals to almost everyone. Engage with your followers/friends, and be consistent in your responses!
9. Use Google Analytics. The appeal and effectiveness of your posts can now statistically be measured with Google Analytics. Twitter also has something similar with measuring the capacity of your tweets – research these options.
10. To develop a desired persona. Who do you want to be as a realtor? Social media is the absolute best way to establish your reputation and reach all audiences.
5 social media behaviors to avoid:
1. Posting too frequently, or too infrequently.
2. Using a business account for personal posts; your kids are cute, but advertising them on a real estate account might give people the wrong impression.
3. Only using one social media outlet. Mix it up.
4. Responding negatively or rudely to questions (remember, you’re trying to brand yourself).
5. Embellishing the truth. Give it to the buyer straight, no one likes a liar, and you’ll have to deal with the repercussions anyway.
Signing off for now, your friends at Flywheel Marketing.